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Apr-05, 2014, 05:34 PM
Mentorship Profile: Stacey Allward’s Mentorship Helped Increase Client Acquisition by 200%

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After seeking a mentor to assist with the positioning of her company, Stacey saw her business attain goals and levels of success she didn’t think possible.

Background

Stacey Allward first sought out business advice when she joined the Douglas College EI Entrepreneurship Program in 2011. At the time, she was looking for assistance for her business Accurate Book Keeping Solutions in the areas of sales and marketing. As the program drew to a close, she decided that she wanted to continue to build on her newly-gained knowledge.

 

Stacey was connected with EMBERS a year later. At that point Stacey had 2 clients and was earning enough to cover operational costs for her accounting consultancy and make a fair wage.

Mentorship

Through EMBERS, Stacey was connected to a mentor, Debbie Palmer. Debbie coached her through the facets of sales and marketing for which she need guidance. Stacey learned about operating costs, making a salary, and how both have an effect on the number of hours possible for her to work. Ultimately, Stacey was guided through the process of creating an efficient, streamlined business. Together, she and her mentor changed her billing, looked at the ‘type’ of client to target, and even changed the look and feel of her business - right down to creating a tagline.

Results and Success

Within 4 months of working with her mentor, Stacey won 4 new clients and was able to bring on contractors to assist with the workload. “I cannot explain my mentorship experience as none other than amazing,” Stacey says. “I was lost in my business. I didn’t have the tools I needed to grow my business. Since working with a mentor my business is now all referral-based. I’ve been able to create a solid network and brand.”

 

Following the EMBERS Grow a Business Program, which is sponsored by Vancity, Stacey has continued to seek out mentors in a different capacity. She works with a business coach and describes the approach as being much more holistic. Stacey also has a network of mentors for personal growth and business development.

 

When asked to sum up mentorship in 3 words, Stacey summarized her experience as “A Great Benefit.”

 

You can read more about Stacey’s experience here.